Winning Arguments to Attract New Drivers
As the American workforce continues to experience major shifts and fluxes, there’s an opportunity for those of us in the trucking and logistics industries to attract new drivers and workers looking for a post-pandemic change.
The Dealership Dilemma – A Hybrid Approach for 3 Buyer Personas
When it comes to buying a car, a one-size-fits-all sales approach doesn't cut it anymore - if it ever did.
Dealerships Struggling to Sell EVs Have a Training Issue
EVs are no longer a fringe purchase. With many OEMs moving toward fully electric lineups within the next 20 years, EVs are a retail reality that represent an entirely new set of technologies, features, and benefits relative to the last 100+ years of ICE-based transportation.
The Showroom Still Matters
You cannot argue that the pandemic hasn’t accelerated the rate at which people buy their cars online. But even if the vehicle itself is ultimately purchased online, for most there is still no substitute for experiencing a product in person...
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